About Us - Cameleon Paints | Industrial Coatings | Protective Coatings | Toll Manufacturing | Textured Coatings

About Cameleon

Red Fire Holdings Pty Ltd is a wholly West Australian owned company, incorporated in 1989. Its main activity is the manufacture of surface coatings.

Cameleon Paints is the trading name of Red Fire Holdings; Cameleon Paints manufactures and wholesales an extensive range of decorative paints, industrial coatings, automotive products, specialised and heavy duty protective coatings.

Our Mission

Proud to be wholly West Australian owned, our company philosophy is simple:- "To ensure that our customers are supplied with the highest possible quality product quickly and efficiently. All of our customers are treated with the highest priority." One of our key assets is our team of dedicated people. The majority of our staff have been working together for many years. We pride ourselves on quality on all aspects of our operation. Customer satisfaction is our primary objective throughout our company.

Our Commitment to you...

As a valued client of Cameleon, we want you to know that you have the right to expect the following standards from us.......

Our Products Will Always be Competitively Priced

Cameleon is WA’s largest paint and coatings manufacturer. Our capacity and economies of scales means we pass savings to you.

You’ll Always Receive Premium Quality Products

Cameleon operates to a quality system certified to ISO 9001.2008. Our technical and production team is based at Wangara and work closely together. Product development is aimed at producing high quality, practical products that work for you as you expect, every time you use them.

You’ll Receive Real Customer Service

At Cameleon we guarantee to solve whatever problem you have, straight away! Our sales staff, who have technical, application training and industry experience together with our Technical/Research Department are based here in WA to offer you immediate solutions.

You Can Rely on us to Deliver On Time, Every Time

Cameleon has a fast turnaround production system to get the products and colours required quickly, accurately and efficiently. We have our own delivery system backed up by local transport services to get products to you when you need. We deliver throughout WA, Australia and overseas.

We’ll Customise Our Products to your Requirements

Our staff will communicate with you to ensure you are using the best product to meet all your requirements. We can customise products and colours to suit your specific needs. We will work with you to ensure the products work the way you need and expect them to.